I just got off the phone with one of our customers, a multi-billion-dollar enterprise that I’m 100% certain every single US-based reader of this post will recognize. However, I can’t mention them by name.
They have been our customer for two years now and have just renewed their contract. For us, that’s a great show of belief in what we do and something I don’t take for granted.
We are the ultimate SaaS: our software grows on an on-going basis. Many SaaS companies charge you a monthly or annual subscription even though their software changes very little during that time. We at indeni, charge annual subscriptions because our software grows constantly, on a daily basis. That’s a real service.
So, renewals are equally as important to us as the first purchase a customer makes. These renewals help fund the growth of our software. Like many other high-growth startups, we invest every dime we make in growing. No profits, no dividends, just growth.
So I asked this customer: “why did you renew?”. His answer:
- indeni delivers on its promise of identifying issues in his estate (mostly Check Point firewalls in his case).
- The support and services we deliver are exceptional.
- To do what indeni does, he’d need to hire 5 developers, and indeni is a fraction of that cost.
- His company’s focus is on bringing in more automation into IT so they can focus on business processes. “Less cleaning the drains and fixing the pipes. Moving from the slow ITIL approach to the rapid DevOps where possible.”
He summarized it with: “renewing indeni is a no brainer”.
And that, my friends, is why I’m doing what I do.